Authenticity means establishing a user’s identity beyond reasonable doubt. Authenticating the user is crucial in many scenarios, particularly in business and legal matters. A simple example of authentication is a user login to a network. A more advanced example would be the use of encrypted digital signatures in a business transaction or the use of watermarking on digital photographs.

Dealing with Business

  • Be consistent in word and deed
  • Honor the copyright that’s on information products
  • Attempting and trying to copy what works for another business is inauthentic
  • Businesses can fool people into buying an inauthentic item (fake brands)

Social and Ethical Issues

  • Hidden identities
  • Businesses can lie about their different products
  • Websites providing false information
  • Networking sites can have fake users


For more informtaion:

Works Cited
"Powepoints." Jacksonville High School. N.p., n.d. Web. <'DocumentsCategory'&CategoryID=110117&iSection=Teachers&CorrespondingID=70188>.
"Surveillance in Britain." YouTube. YouTube, n.d. Web. 20 Dec. 2012.