Authenticity means establishing a user’s identity beyond reasonable doubt. Authenticating the user is crucial in many scenarios, particularly in business and legal matters. A simple example of authentication is a user login to a network. A more advanced example would be the use of encrypted digital signatures in a business transaction or the use of watermarking on digital photographs.
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Dealing with Business


  • Be consistent in word and deed
  • Honor the copyright that’s on information products
  • Attempting and trying to copy what works for another business is inauthentic
  • Businesses can fool people into buying an inauthentic item (fake brands)


Social and Ethical Issues


  • Hidden identities
  • Businesses can lie about their different products
  • Websites providing false information
  • Networking sites can have fake users

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For more informtaion:
Powerpoints


Works Cited
"Powepoints." Jacksonville High School. N.p., n.d. Web. <http://jacksonville.nc.och.schoolinsites.com/?PageName=TeacherPage&Page='DocumentsCategory'&CategoryID=110117&iSection=Teachers&CorrespondingID=70188>.
"Surveillance in Britain." YouTube. YouTube, n.d. Web. 20 Dec. 2012.